Information on Personalized Discounts
Information on Personalized Discounts
Information on Personalized Discounts
Company
Company
Company
VTB
VTB
VTB
Role
Role
Role
Product Designer
Product Designer
Product Designer
Duration
Duration
Duration
Nov 2021 - Feb 2022
Nov 2021 - Feb 2022
Nov 2021 - Feb 2022
Context
Context
Context
A large number of clients enjoy the benefits of paid subscription but receive it for free or at a discounted price.
A large number of clients enjoy the benefits of paid subscription but receive it for free or at a discounted price.
A large number of clients enjoy the benefits of paid subscription but receive it for free or at a discounted price.
Problem
Problem
Problem
✦ А huge gap in mobile and web banking on reflecting correct tarification info. Preferential clients don’t receive info about their subscription plans changes - i.e. why notifications were disabled or why they started to pay for subscription plan although it was for free, so they sent a lot of complaints to the Bank.
✦ А huge gap in mobile and web banking on reflecting correct tarification info. Preferential clients don’t receive info about their subscription plans changes - i.e. why notifications were disabled or why they started to pay for subscription plan although it was for free, so they sent a lot of complaints to the Bank.
✦ А huge gap in mobile and web banking on reflecting correct tarification info. Preferential clients don’t receive info about their subscription plans changes - i.e. why notifications were disabled or why they started to pay for subscription plan although it was for free, so they sent a lot of complaints to the Bank.
Project Objectives
Project Objectives
Project Objectives
✦ Decrease the number of complaints from preferential clients in mobile bank app and web version.
✦ Decrease the number of complaints from preferential clients in mobile bank app and web version.
✦ Decrease the number of complaints from preferential clients in mobile bank app and web version.
Process
Process
Process
1. Created a mindmap and indicate places in VTB app and web banking scenarios about subscription plans prices for preferential clients.
1. Created a mindmap and indicate places in VTB app and web banking scenarios about subscription plans prices for preferential clients.
1. Created a mindmap and indicate places in VTB app and web banking scenarios about subscription plans prices for preferential clients.
2. Designed drafts and showed the main difference in scenarios for payroll and for preferential clients for the app and for browser version.
2. Designed drafts and showed the main difference in scenarios for payroll and for preferential clients for the app and for browser version.
2. Designed drafts and showed the main difference in scenarios for payroll and for preferential clients for the app and for browser version.
Key Results
Key Results
Key Results
✦ The number of complaints from preferential clients decreased on 15% for the 1Q2022.
✦ The gap in mobile and web banking in reflecting correct payment information was closed in a short time with a focus on text and minimal design changes.
✦ The number of complaints from preferential clients decreased on 15% for the 1Q2022.
✦ The gap in mobile and web banking in reflecting correct payment information was closed in a short time with a focus on text and minimal design changes.
✦ The number of complaints from preferential clients decreased on 15% for the 1Q2022.
✦ The gap in mobile and web banking in reflecting correct payment information was closed in a short time with a focus on text and minimal design changes.
Payroll Clients (Paid SMS)
Payroll Clients (Paid SMS)
Payroll Clients (Paid SMS)
Payroll Clients (Paid SMS)
