Scope
CX/ UX researches, product structure, informational architecture, interaction design, prototyping, testing, front review, design system
Description
VTB Bank and its subsidiaries form a leading financial group — united banks located in different countries and offering a wide range of banking services and products for individuals and corporate clients in Russia, CIS, Europe, Asia, Africа and the U.S. VTB was in the list of the 500 largest companies on the world's emerging markets.
VTB has an Online bank, presented by browser versions and mobile applications for iOS and Android. In 2022 it served more than 12 million clients via remote channels.
I joined VTB as a product designer in 2021.
Over the last year I designed and did CX / UX researches for two teams in Digital business department, who are in charge of Notification in VTB — Transactional and Service Notifications and Advertising Notifications. Our mail goals were savings in communication via push-messages, commission income.